BA Insight has recently received a patent for a novel approach to improving relevance which I thought, when explained, would help some of you to think about relevance in a different light.
We call our approach AptivRank. The word apt means “quick to learn” and we named it such to indicate it is a self learning-algorithm; not a manual approach to relevance tuning.
In the Enterprise, users don’t link or subscribe to content in the same way so Google’s PageRank simply doesn’t work. So you do you get users to identify relevant content without them feeling burdened?